Technology

How PPC Marketing Can Improve Your Business’ Success

PPC or pay-per-click advertising is at the top of being one of the most popular digital marketing services there is.

And yet, many businesses do not know about PPC or have not yet tried to use PPC as a part of their marketing efforts.

PPC is a very important aspect of digital marketing because it provides businesses with fast results and dependable ROI.

It is considered by many to be the wisest investment in digital marketing because it gets the results one wants.

PPC gets business visible on search engine powerhouses such as Google, Bing, Baidu, and Yahoo.

There is one thing to be seen but, to have visitors convert is what PPC is all about…and that is no small feat.

This article, will go over and discuss how PPC marketing can improve your business’ success and keep your business one step ahead of the competition.

What is PPC (pay-per-click)?

PPC or pay-per-click is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked by a user. Simply put, it is a way of buying or purchasing visits to your business’ website as opposed to earning or gaining any visits organically.

Search engine (Google, Bing, Baidu, Yahoo) advertising is such a popular form of PPC because it allows advertisers to bid when someone (a potential visitor) searches for a keyword that is relevant to your business offerings, advertisers can bid on placement in a search engine’s sponsored links.

Basically, the more your PPC budget the more you can bid and get your ads to be seen and steer visitors to your website directly.

As mentioned above, PPC in search engines such as Google, Bing, Baidu, Yahoo, etc is the most common form of PPC ads.

There are also graphic or banner ads that are displayed on third-party websites, as well as paid ads on social media, these paid ads operate like banner ads within social media platforms. For example, Facebook ads are an immensely popular form of PPC ads within social media and their respective platforms (Instagram, TikTok, Pinterest, YouTube, etc.).

In all of these forms of online advertising, PPC is going to work differently depending on the platform in which it is being displayed, but it has one core function in common: the underlying payment for each ad that is clicked by a user.

Marketing advertisers will commonly bid for major keywords or search terms, where their PPC ads would be better displayed in search results, or they pay for ads to appear in user feeds, videos, and on third-party websites.

PPC Ads Rapid Results and Consistency

Lighting fast results and consistency are what attract business owners from all sorts of organizations to PPC marketing.

Unlike SEO or search engine optimization which focuses on organic traffic growth, PPC ads get results as soon as their ads go live.

PPC is great for businesses that want to generate revenue quickly, or that have a short-term marketing window like product launches, seasonal sales, etc.

PPC is at the core of many short-term as well as long-term digital marketing strategies because it can’t be paired with many other digital marketing services and existing campaigns.

Once the budget and parameters for search ads like Gooogle are set up the ads can be launched and they will immediately start to appear in search results and can almost instantly begin to get clicks and conversions.

PPC advertising is completely based on a budget, and it offers a greater level of control.

There is no paid hurdle to entry, and the best part is that there is no minimum ad budget.

Business owners can choose to spend as much or as little on PPC ads as they would like.

It is important to note that PPC campaigns will get better results once they provide enough data on campaign performance. This data can be used for fine-tuning the campaign like improving keyword targeting, focusing on a high-quality targeted audience, and using bid strategies more efficiently.

This keeps the PPC campaign running at top performance.

Controlled and Targeted Advertising 

The control over the PPC ads budget is not the only aspect of PPC that can be adjusted; this also extends to other valuable ad metrics.

Specifically who these PPC ads are targeting…otherwise known as the target audience.

This is a major factor as to why PPC is so beneficial for many businesses, and why it has become so popular as a digital marketing service.

Because PPC ads are designed to target extremely specific audiences a business can thrive because its target audience is specifically drawn to whatever an organization is selling or offering.

Below is data that can be collected and used to enhance PPC ads performance, this is done through controlled data and metrics measurements.

  • Age, gender, education level, income, employment, and spoken language
  • Political views
  • International and local locations
  • User interests, career, and hobbies
  • eCommerce habits and brand interests
  • Devices used, mobile or desktop
  • Cross-platform browsing habits.
  • Life events.

PPC is not only about demographics, location, and potential visitors’ interests. PPC also offers marketers control over when, where, and how their PPC ads are displayed.

PPC ads that get displayed across social media platforms for example Facebook ads that are displayed on Facebook can target even more specific demographics.

PPC Ads get Visitors to Convert

PPC ads are one of the top 3 generators of on-page conversions.

Data shows that 50% of visitors arriving at a website from a PPC ad are more likely to convert than visitors that got to the website from an organic link.

Another great benefit is that PPC ads put brands and the organization’s behind them directly at the top of a search engine results page (SERP).

PPC offers businesses and their product or service a fast way to put their brand and business in front of the right consumers, which leads to quick revenue gain.

PPC and SEO a Beautiful Combination for Profit

PPC improves SEO, it’s a fact! PPC and SEO (search engine optimization) go so well together because they overlap each other.

This is because PPC and SEO together will be targeting the same keywords, on the same platforms (search ads and social media) to the same audiences.

There is no actual direct link between PPC campaigns on search engines Google or Bing and SEO ranking and campaigns but a business that uses or optimizes both marketing services improves SEO.

Having the additional strategy of optimizing both PPC and SEO comes with some of these benefits:

  • Users that see a business’s ad may be 2x as likely to click on its SEO organic listing.
  • PPC ads in combination with SEO can build and grow a business’s brand recognition.
  • PPC aids in making SEO conversion more likely to happen in the future.

PPC advertising adds another important component to SEO and that is data.

Google Ads and social media ads provide plenty of feedback on ad campaigns. Information and data that is collected from, keyword performance keyword research, A/B tests, impression share, and conversions can be used to enhance and fine-tune an SEO campaign.

Another added benefit is that PPC ads produce results much quicker than SEO, where SEO can take months on end, while PPC can take a few short weeks.

Can’t do PPC on your own? Then Hire a Digital Marketing Agency or PPC Agency

Hiring a digital marketing agency or PPC ads agency to take on your business’s PPC ads strategies and the campaign is a wise business move.

Running PPC ads takes know-how and constant monitoring which can take away from other areas within your organization.

Digital marketing agencies and PPC ads agencies have the skill and specialization within the PPC world for both search ads and social media ads.

Below are the services and benefits associated with hiring a digital marketing agency or PPC ads agency for PPC ads:

  • Provides Targeted Keywords

A digital marketing agency or PPC ads agency can guide your business in the right direction of which keywords will attract your audience’s attention. These agencies do extensive research on the popularity and the competition of specific keywords. They will also help when it comes down to bidding on keywords so that you do not overbid and spend recklessly.

  • Boost ROI

As we already discussed you only pay for your ads when they get clicked by a user. Because you have a powerhouse team behind these agencies getting your ads seen by the right audience, chances of them taking action to click and turning into conversions are very high and can make you back 3x more money.

  • Precision Reporting on Metrics That Count

You never have to stress or lose sleep over how your PPC ads are performing and that is because a digital marketing or PPC ad agency will produce in-depth, highly detailed reports that show the metrics your business actually needs to know the most about.

When on the hunt for the right fit for your business look for any of the below with each and every digital marketing agency and PPC ads agency:

  • Clarify Your Goals

Take the time to determine what goals you want to achieve with your PPC ads campaign. Make sure to thoroughly discuss your goals with the agency in detail so that you can see whether or not they fit the bill and take your hopes and goals seriously.

  • Ask to PPC Campaign Case Studies

A credible agency should have no issue showing you a plethora of case studies of previous PPC ad campaigns. This is where you can see the work in its best light and get a solid idea of how a PC campaign can go for your business. You can also check out client reviews.

In Conclusion

You now have a pretty good idea of how PPC marketing can improve your business’ success. PPC is a powerhouse marketing service that is virtually guaranteed to give you and your business the best ROI and more, the only thing you need to do now is to work out your PPC ads budget to transform your business into a money-making machine.

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